Back to Courses

P8735  Media interventions for public health: social marketing and media advocacy

Increasingly, communication avenues, such as mass media and the Internet, play an essential role in the public's health perceptions, knowledge, and behaviors. This course introduces students to social marketing theories, audience segmentation concepts, media advocacy techniques, public relations practices, mass media participation, message design and public campaign execution, formative research and evaluation. Lecturers include producers from major networks, writers from the New York Post and the New York Times, publicists from major PR firms and advertising agencies, leaders from the Ad Council, and officials from local nonprofit and NYC Health Department media campaigns. In addition to lectures, student groups compete to design a social marketing campaign around a public health issue of current importance.

3 points