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P6712  Introduction to health advocacy

This course focuses on the practical aspects of issue advocacy, designed to give the professional in public health an introduction to issue advocacy generally, and an understanding of the critical components of developing and implementing a health advocacy program in particular. Too often, senior executives in the public, private, or nonprofit sector expect that their good works alone are sufficient to gain others' support, maintain funding, or advance a critical policy agenda. Unfortunately, it isn't so. In an age of media oversaturation, rapid technology advances that continually atomize people's attention, and intense competition among interest groups for decision makers' hearts, minds, and budgets, successful health professionals must have issue advocacy in their arsenal of weapons to keep their interests relevant and compelling, to move others to action, or to affect public policy.

3 points